Currently, Product Designer @Adotmob
Living in Paris, France
User researchBecause empathy is at the heart of design, there is no way to create a relevant interface without understanding what users will feel and experience using your services
Service designAs a UX designer, I think that any project should start with these basic questions: who are the users, what are their needs, how can your solution meet them and how do we make it essential?
Information structureDefining a relevant information architecture is crucial for your business since it will helps your users in their process of decision making and allow you to emphasize what could be the best choices for them.
InteractionInteraction design is focused on designing the behavior of your services and products, a wrong interaction design can lead your users to a poor understanding of core features and benefits of a product
User interfaceBecause user interface design IS a part of experience design, focusing on interface details, color harmony, typography and global consistency is essential to create an understandable service
PrototypingNo product should be released without extensive testing, as soon as possible I try to make the interfaces testable in order to identify as quickly as possible any design problems
I am currently working in Adotmob, since February 2017 as product designer, creating scalable dashboards with powerful and user friendly data-visualisations.
Adotmob is a mobile-first marketing company that analyses exclusive online and offline data sources at scale to provide brands with powerful insights on their audiences for a more accurate media activation. By leveraging its strong data assets, Adotmob works for agencies and advertisers by delivering mobile-first campaigns using innovative display, native, video and rich media formats.
This mission is also for me a great opportunity to develop and overhaul new graphical system, including the setup of an atomic design methodology to organize and update each functional component through iterations via a scalable GUI.
I joined the Atsukè agency in 2013 as a UI designer for two years while studying at the IESA Multimedia School.
Atsukè is a mobile expert agency, specialized in CRM and e-Commerce apps. After a short period of time, I focused my studies on user experience design and specialized in the design of mobile solutions (mobile apps and sites). After graduating as a Project Manager specializing in UX design, I spent two years at Atsukè as a UX/UI Lead Designer.
This job has given me the opportunity to work mainly on mobile applications for major accounts in the clothing sector (Comptoir des Cotonniers, Princesse Tam-Tam, Petit Bateau), distribution (Rue du Commerce, Auchan), cosmetics (Yves Rocher, Helena Rubinstein) or transport (Groupe G7). Most of them have e-commerce or drive-to-store challenges in a cross-channel environment with high retention expectations.
